Learn: The TAO Blog

In previous posts this holiday season, we've covered how to pair font and graphics in an ad , design a hero section , and add a button...

In our previous post we gave some tips pairing classy holiday font faces and images that look professional complement your message. Many...

What do you want visitors to your website to do? If you're a business, you want visitors to make a purchase. In 1898, Elias St. Elmo...

“A logo derives its meaning from the quality of the thing is symbolizes, not the other way around.” -Paul Rand Your logo is the way that...

As a business, you want to make money. You may be doing something you love, or something you are good at, but unless you are doing it for...

'Tis the season when people are making personal resolutions. If you're a solopreneur or microbusiness owner, consider making some...

The last few years have been a roller coaster for all businesses, but especially small businesses. While many long-established businesses...

Happy Earth Day! Spring is at its lush apex here Eugene, Oregon, where ample rain has brought out a colorful succession of daffodils,...

A few months ago, I ran across a Brookings Institute report titled "Microbusinesses flourished during the pandemic. Now we must tap into...

Ever share a fun image you found online to social media without checking the copyright? This feels so normal in our personal lives (most...

As a new year dawns many of us are hoping that the pandemic will finally run its course, hopefully without more strain on our overworked...

I just finished a book that's long been on my list: Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dr. Dan Ariely,...

If you run a small business, you specialize in the products or service your business offers, and I am willing to bet (especially if...

When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...

In today's fast-paced, short-attention-span world, there is more competition for consumer's attention than ever before. What we're...

In today’s high-tech, web-based world, it’s easy to prematurely declare older forms of marketing obsolete, but the truth is, a lot of...

No matter what a logo looks like, logo redesign is usually inevitable — whether because of the passage of time, new trends in the...

Most businesses need a business card, and so what type do you go for? The days of the boring white card stock business card are gone.