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Video: 7 Attributes of an Outstanding Logo
“A logo derives its meaning from the quality of the thing is symbolizes, not the other way around.” -Paul Rand Your logo is the way that...
Lauren Antrosiglio
Jan 16, 20232 min read
44 views
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Be The Customer: Rule #1 of Selling Anything
As a business, you want to make money. You may be doing something you love, or something you are good at, but unless you are doing it for...
Lauren Antrosiglio
Jan 12, 20232 min read
33 views
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Free Marketing Research on the Web: A Canine Case Study
When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...
Michaela Willi Hooper
Aug 28, 20226 min read
11 views
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Say More with Less: How to Grab Your Audience's Attention Quickly, Part 1
In today's fast-paced, short-attention-span world, there is more competition for consumer's attention than ever before. What we're...
Lauren Antrosiglio
Aug 28, 20222 min read
6 views
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